Where to Start With Your SEO Plan? First of all you will need to define what your goals will be for your website and business.
Your goals could be to feature on the first page of Google for your top five keyword phrases, to attract 1000 more potential customers to your website, to increase your conversion ratios (visitors into buyers) or to attract 'x' amount of more readers to your newsletter - or all of these.
The key is to write down where you are now and where you want to get to in 3, 6, 12 months time.
Construct your SEO focused action plan around a measurable worksheet you can refer to frequently as you implement it. Once you know where you're going it's time to get your thinking cap on - because the words you choose now, could make or break your business. Yes... it is that important.
Keyword Selection - The opening chapter of every good story starts on a solid foundation. As the story unfolds it leads you through many twists and concludes with a satisfying outcome. SEO is no different. Knowing what your potential customers are searching for online, the keywords for your product/service/business, should lie at the heart of your campaign.
Your best keywords will help you with:
-- On-Page Optimisation (effective text and keyword use on your web pages)
-- Off-Page Optimisation (strategies off the page of your website)
Do You Have The Time To Build Your Business On the Web? The process of SEO is time consuming.
As such most small / medium sized businesses don't have specific in-house resources for online promotion & marketing.
As such, you have a greater opportunity to outrank and step ahead of your competitors.
Statistics show that, despite the hard times, online advertising spend is forging ahead. Why? Because consumers are continuing to search online in increasing numbers for a myriad of products and services.